Squeeze, Click, Change!!

 In the year of 2008, the tobacco industry was altered for centuries. R. J. Reynolds Tobacco Co. invented a smart cigarette that chaned from the regular tobacco to a menthol flavored breeze. With this tiny cigarette containing a small blue capsule in order to release the wo factor to its' users. Reynolds Co. believed this "product as a innovation as a positive and differentaiting way to complete for adult smokers and market shares."

However, this clever idea had critics raving about how Reynolds Co. is targeting the younger generation with this tobacco innovation. Even though the market shares was their top priority in their innovation, R.J. Reynolds Co. is still second in the tobacco industry sales compared to the leading brand Marlboro manufactured by Alria.

Interesting that the Pope would have anything to say about the introduction of the Camel Crush, but he believed that its introduction to socially demonstrated and confirmed that smoking is becoming socially unacceptable.

"I see this as a gimmick that will enjoy a very brief honeymoon," Pope said. "After all, if a smoker wants a menthol taste, they can go to established brands such as Marlboro Green or St. Moritz."

http://www2.journalnow.com/business/2008/may/05/new-camel-brand-contains-crushable-capsule-ar-112951/

So what's the real theory behind the Camel Crush? Was it purposely targeted at the younger generation? Personally, I believe the Camel Crush was targeted at the younger generation because the tiny transformation from a regualr tobacco cigarette to a menthol flavored cigarette. Some of the younger generation may feel that smoking a regular "harsher" non-flavored tobacco cigarette is "cooler" than a menthol flavored cigarette around others or the complete opposite.

What's your thoughts?